I visited Brown Thomas recently and fell in love with this bag! The bag on display was in the blue colourway and had been turned inside out so the little pockets were showing. I did not realise the bag was reversible until I investigated further on the Orla Kiely website. The official blurb is that this model is the "AW09 Mainline - Reversible Leather Sling Bag Reversible leather bag with popper fastening and extendable strap. Contrasting pockets to front with magnetic fastening. Inside features zip pocket." At about 250euro I fear this one will have to stay permanently on the covet list!